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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside London's Natural History Museum will launch a pop-up shop stocked with special items. Enthusiasts can look forward to products like stationery, plushes, and artwork all inspired by the museum's aesthetic. For collectors, though, is a specially made Pikachu card, given as a gift with purchase at the pop-up. This shop will operate both on-site at the museum and its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning artwork depicting Pokémon in their wild environments. The concept like what a Pokémon Professor could produce once adventurers submit their data, alternatively a naturalist's journal might have created had the Galapagos were populated by flying-types instead of birds. Part of the charm stems from the book's serious approach, treating Pokémon as worthy of subject for study. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Different

The company regularly for The Pokémon Company special edition cards for big events and brand collaborations. A lot of these promotional cards typically highlight the iconic mouse Pokémon that acts as the franchise mascot. What distinguishes this new museum card however, is the unusually large size. Although exact measurements were not immediately shared, its distribution will certainly be strictly limited, and customers able to get only a single card with each transaction.

Limiting Reseller Interest

Per a company announcement, a portion of the merchandise may also be available beyond the museum walls. But, a wider release will only be specific stores in the United Kingdom. Importantly, fans will not be able to acquire this promo via the online Pokémon Center. While reseller interest is inevitable, it appears they're going to have trouble stockpiling large numbers on this occasion. For those feeling left out, there is an alternative like fossil-themed display coming to Chicago later this year.

"Every penny of sales from the museum store and from its web shop, including Pokémon products, support the Natural History Museum’s non-profit work. This includes the research of 400 scientists who are conducting studies to discover solutions to the global ecological crisis," the statement notes.